Give each marketplace seller account its own dedicated residential IP. Platforms correlate stores that share an IP. Rotating traffic on a seller login is how accounts get reviewed.
Recommended: one static residential IP per store, in the store’s country. Custom ports if you operate many stores. Rotating is only for read-only price watches — never on Seller Central.
One store, one static IP.
Stop sharing the office NAT across brands.
Isolate client stores on custom ports.
Supplier portals that expect a stable login IP.
Data Scraping uses rotating IPs on public pages. Seller accounts are logged-in identities. Do not copy that setup.
Two stores, one IP → reviews.
Rotating during a seller session looks like a takeover.
US store on a DE IP.
Hosting ASN is a red flag.
Need a known address, not a pool.
One suspension costs more than a year of static.
Recommended: residential static, one IP per seller account. Alternative: residential custom for agencies that need many ports on one invoice. Price monitoring is a different job (rotating) on a different IP.
| Product | Billing | Use it when… |
|---|---|---|
| Residential · Static Recommended | Per IP / period | Recommended — one dedicated residential IP per seller account. |
| Residential · Custom | Per port / period | Alternative — many stores, many ports, one bill (agencies). |
Map store → country → IP and never cross them.
Ten-plus stores, strict isolation.
Do not. Use static.
Consumer marketplaces: residential static. Wholesale B2B portals: see Cross-Border / business static.
Same SKU type (static), different platforms. Do not share IPs across Amazon and Instagram.
Risky. Prefer per-marketplace country.
Public competitor pages only — never for seller auth.
Do not buy rotating traffic for seller logins. Rotating is for public monitors on a separate IP.